Wine sales whether in bulk contracts, wholesale or retail, and its success depends on various economic influences such as weather, natural disasters and the worldwide economy. Take anyone of these major indices and throw bad times into it, and sales of wine can slump for years to come. Without sounding the gloom and doom horn, we will present various reports from authoratative sources available on the Internet that are impacting wineries, vineyards and wine sales worldwide.
Weather: Take a drought in Australia or Italy, and continually heavy rains for long periods of time in California and it could spell disaster for wines in those regions.
Disasters: We've all seen how a late unexpected Spring frost can harm tender buds, Earth quakes in Chile and massive fires in California can affect the vines and inventory from these regions.
Economy: Since the summer of 2008, the world economy has left millions jobless, homeless and many millions more struggling to make ends meet resulting in retail prices for high end wines to drop by over 30%. How will all this affect your sales in the years to come.
We will provide you the titles to all reports, the authors and links so that you can read for yourselves how the wine industry is shaping up throughout the world. If you come across a report wine enthusiasts would enjoy reading, please feel free to e-mail us the link at winepromotions @aol.com. Click Here to read more.
Is there anything such as food and wine pairing or is it just snobbery?
According to Laura Ortiz, "food and wine pairing does exist, and it is not new. It is a practice that has existed ever since food ceased to serve a merely nutritional purpose and began to be considered a pleasure." Ortiz points out different pairing techniques: assessment, occasion, season and, the favorite one, “regional pairing.”
Regional pairing consists in combining food and beverages from the same geographic region, and it is ideal because it is created by and for people with a homogeneous taste. Each regional cuisine has given birth to a particular marriage: “Delicious examples are beluga caviar and vodka, foie gras and Sauternes, bellota ham and manzanilla sherry from Sanlúcar de Barrameda, and Argentinian barbecue and Malbec,” highlighted the experienced sommelier, who is also a consultant, a certified specialist in olive oil tasting, and a chef.
By: Laura Ortiz – Certified Sommelier by Court of Master Sommelier July 27, 2010
Without dollar devaluation, each winery makes an attempt to improve a declining profitability. Main exporters have reached a tacit consensus on increasing prices for wines over USD $32 per case, with some exceptions. There is not so much unanimity in regard to the segment below USD FOB $26 per case, where competition is fierce.
“Social media in the wine business” will be the topic presented by Paul Mabray, Chief Strategy Officer at VinTank, in the VI Foro Internacional VitivinĂcola. In this interview, the specialist analyzes networks and advises wineries how to start and what pages they should use.
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